Ira founded All Dogs Matter a decade ago alongside actor and patron Peter Egan. The charity has come a long way since its humble beginnings operating from a back room with a couple of mobile phones to today’s small but busy team of dedicated dog lovers led by Ira, rehoming on average over 350 dogs a year.  She brings a wealth of dog welfare experience as General Manager and is the proud owner of Mimi, the rescue Frenchie, and the charity’s much-loved (and somewhat feared) ambassador.